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Opinion: The Path to Web3 Mass Adoption Requires Strategic Onboarding
Opinion: The Path to Web3 Mass Adoption Requires Strategic Onboarding
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The notion of inevitable mass adoption for Web3 persists as a dominant narrative, yet reality paints a more nuanced picture. A decade of promises about onboarding the "next billion users" through improved wallets, UX enhancements, or regulatory clarity has yet to materialize into widespread adoption. Innovation alone won’t drive this transition.
Early crypto growth was fueled by Innovators—risk-tolerant, tech-curious early adopters. The next phase demands engagement with Pragmatists: mainstream users who require tangible utility, not just ideological appeal. Success hinges on bridging this gap through accessible infrastructure and demonstrable real-world value.
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